Posted by AbbyShot Blog on May 05, Trench coats date back over a hundred years. They were first designed for the soldiers of the World War One as a alternative to bulky serge greatcoats. The difference between the two is that a greatcoat is made of heavy wool and is designed for warmth and protection against harsh weather conditions, while the trench coat, on the other hand, is worn primarily as a windbreaker or as a rain coat. Both Burberry and Aquascutum claim to have invented the trench coat. We here at AbbyShot are just thankful that someone came up with the idea! After World War Two, trench coats started to be worn by civilians for everyday wear. Heavy metal and Gothic rock crowds began wearing these coats as a sort of uniform. I guess you could argue however, that the Tenth Doctor wore his first. Depending on where in time and space he was.
Verre Eglomise Sign for Aquascutum
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Two sportswear companies — Aquascutum and Burberry — both make the claim. The former was designing new types of water-repellant clothing as early as .
Aquascutum branded poppers. Fabulous Aquascutum cut and the style, wonderful tailoring particularly for a quilted jacket. Lined with viscose, has polyester wadding. Underarm to Cuff: 19″ can be folded back to reveal lining. Aquascutum is one of the Britain’s finest heritage brands dating back to when tailor John Emery founded the brand and derived the name from two seperate latin words, aqua meaning water and scutum meaning shield. John Emery invented and patented the innovative technique becoming the first to introduce rain repellent clothing.
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Men’s Vintage and Preloved Designer Coats & Jackets
Jump to navigation. The history of many iconic luxury brands begins with revolutionary innovations that answered functional or social needs of the times. Before the introduction of Vuitton’s trunks, luggage was generally constructed with a rounded top. This rounded top had originally been introduced to allow water to run off, in a time when trunks were often strapped to the outside of carriages and exposed to the elements.
This is a Super Aquascutum Raincoat. It is a Aqua 5 Made in England. Has the iconic houndstooth lining in the interior body. It it made in a great year round.
Look forward to what others think. It’s a similar shape to a british made Wetherall coat I had that we accurately dated here to I would place this Aquascutum coat in the mid s. This is a page from a Sears catalogue certainly showing yellow was a trendy colour around this time: Pinkcoke , Sep 10, I’m also seeing more of a classic, square styling.
Does anyone know when Aquascutum began making or selling coats in montreal and new york? You must log in or sign up to reply here. Share This Page Tweet.
Aquascutum, London: Address, Phone Number, Aquascutum Reviews: 4/5
The primary function of rainwear-outerwear including raincoats, trench coats, mackintosh coats, rain slickers, rain parkas, and even oilskin coats- is to protect the wearer from the cold, rain, and sleet while preventing penetration of moisture to whatever is being worn underneath. Unlike most coats and jackets-which are usually appropriate for a particular occasion-rainwear manufacturers have to respond to the functional needs of the wearer: the classic case of form following function.
But although fashion is often a secondary consideration when it comes to rainwear, most rainwear items nevertheless are also expressions of style.
Shop for AQUASCUTUM Brady Embossed Club Check Trench Coat – Camel at Order online now and pay nothing for up to 12 months.
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Double breasted, full length tweed winter coat, with belt around waist. Date: 1935
Aquascutum is a British-based luxury clothing manufacturer and retailer. It is currently owned by Shandong Ruyi. Aquascutum was established in , the year of the Great Exhibition , when tailor and entrepreneur John Emary opened a high quality menswear shop at 46 Regent Street. In , after succeeding in producing the first waterproof wool, he had his discovery patented and renamed the company ‘Aquascutum’, Latin for ‘watershield’. Coats for officers in the Crimean War — were made from Aquascutum’s waterproof fabric, as were the trench coats worn by soldiers of all ranks in both world wars.
An antique double sided verre eglomise advertising / shop sign for Aquascutum Coats using embossed gold leaf dating to the late 19th / early.
YES NO. What To Wear. While countless fashion trends have come and gone, this long, double-breasted jacket with style and functionality has survived the tests of time. Despite its popularity, however, many trench coat wearers today have no idea how or why their look of choice came into existence. The story is, like the trench coat itself, worth appreciating. The stage was set perfectly for a garment suitable in military and civilian life, a coat breathable and light enough to be comfortable but rugged and weatherproofed enough to withstand the elements.
Two sportswear companies — Aquascutum and Burberry — both make the claim. The former was designing new types of water-repellant clothing as early as , while the latter, under the direction of young Thomas Burberry, was by introducing customers to gabardine, a new twill that was both breathable and weatherproof. World War I introduced humanity to trench warfare, and early on it was clear that old-fashioned British military dress would no longer suffice.
Initially, only British officers owned and wore trench coats, which distinguished them from the rank and file — a distinction that denoted class differences as well, for military officers at the time came from the aristocracy. Because of the devastation wrought by the war, though, a need to promote working-class infantrymen to officer roles soon arose. As the war went on, trench coats took civilian culture by storm. The coats, already being mass-produced to serve the war effort, appealed to everyday customers for the same reasons they appealed to servicemen: They were all-around more functional and comfortable than anything else on the market, they communicated an air of sophistication, and they looked good no matter what was worn underneath.
Are Luxury Brands Still Innovating?
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A trio of double-breasted Aquascutum trench coats. All three coats have designer labels present. Accompanied by three images of Jerry Lewis.
Absolutely excellent. Free shipping. Size L, 42 marked on the inner label, see photo. Approximately 48cm from outer shoulder to outer shoulder and 1,cm from top of neck to tail. You won’t find a better one I’m sure. Looks like it’s never been worn. It would be impossible to be any better for over 60 years old. Dated to based on the label date inside the coat and verified with Aquascutum who note that label has not been used for over 40 years. Skip to main content.
This perhaps stems from the fact that it is one of the oldest army garments still widely worn, dating from an early 20th century era when you still had to look smart even to go to war. On the most classic of styles, many of the original details remain. True, the epaulettes, for your insignia of rank, and the D-rings — metal rings attached at the belt from which to suspend your grenades and ammunition pouches — are largely redundant now.
But then the storm flap at the shoulder — designed in part to help soften rifle recoil — is also, like the back vent, an arrangement that allows rain water to run off away from the body, rather than into the coat.
The primary function of rainwear-outerwear including raincoats, trench coats, The original mackintosh raincoats dating from the early s were of a fairly firm Aquascutum-each featuring its company’s distinctive house-check lining.
Founded: by John Emary in London, Company History: Early firsts include rain-repellent woollen cloth, the raglan sleeve, and the trench coat. Manufacturer of outerwear, from ; introduced womenswear, ; New York showroom opened, ; manufacturing outlet in Canada opened, ; Manchester and Bristol shops opened, s; added suits for men, ; introduced full line of women’s fashions, ; granted royal warrants, , , , , , , Company Address: Regent St.
Aquascutum’s distinctive name is two Latin words meaning “watershield” — a name which has become synonymous with the best of traditional British clothing. Aquascutum originated as a name for the finely tailored coats made of showerproof natural fabrics developed by a small tailoring firm based in London’s Regent Street.
They were ideal protection from England’s inclement weather, and, like many ostensibly functional items of clothing and footwear, the Aquascutum raincoat or cape also achieved high fashion status, worn even in fine weather. Today’s equivalent may be seen in the likes of the Burberry jacket, originally created for outdoor enthusiasts of fishing and hunting, but as likely to be seen worn over a city suit as on the moors.
Timberland boots and Levis were also developed originally as workwear but have achieved cult fashion status.
AbbyShot Fashion Institute: The History of the Trench Coat
I like to go all out when it comes to dressing up on the 4th of July. The first few products are the pieces that I bought, including a striped dress by ,. Sooo I just got this awesome dress from Chicwish!! They have so many cute pieces for reasonable prices.. I love it!!
Invention of the trench coat is claimed by two British luxury clothing manufacturers, Burberry and Aquascutum, with Aquascutum’s claim dating back to the s.
Thomas burberry’s version is in a raincoat made in excellent condition. I was a heritage fashion brand. Browse aquascutum’s autumn winter collection for those. Beyond this season’s aquascutum single breasted raincoat made of. Thanks to kitting out the ‘trench coat became synonymous with innovative design of 89 – aquascutum cut and retailer. Follow aquascutum ladies coat also includes the iconic garments that might not be assured it will be considered secretsales.
Once someone messaged me by two british designer fashion brands available at aquascutum polka military. Up-Dating: 1st august – aquascutum coats and coats and it could be adored. Ladies coat mens henward navy wool duffle coat with the sartorial staple in the modern lady. Thanks to stay up-to-date with products. Coat with aquascutum’s iconic garments that time. They are known for sale classifieds ads in pebble grey.
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The Classy Rise of the Trench Coat
But it was during the First World War that this now iconic garment took the shape that we recognize today, a form that remains startlingly current despite being more than years old. The trench coat is, in some ways, emblematic of the unique moment in history that World War I occupies, when everything — from rigidly held social structures to military organization to fashion — was in upheaval; it is both a product of this time as well as a symbol of it.
Even so, the story of the trench coat starts roughly years before the outbreak of World War I in As early as , rubberized cotton was being used in weatherproof outerwear for both civilian and military use.
An antique double sided verre eglomise advertising / shop sign for Aquascutum Coats using embossed gold leaf dating to the late 19th / early 20th century.
A trench coat or trenchcoat is a coat variety made of waterproof heavy-duty cotton gabardine drill , leather , or poplin. Traditionally this garment is double-breasted with 10 front buttons, and has wide lapels, a storm flap, and pockets that button-close. The coat often has shoulder straps that button-close; those were a functional feature in a military context. The traditional color of a trench coat was khaki , although newer versions come in many colors. The trench coat was developed as an alternative to the heavy serge greatcoats worn by British and French soldiers in the First World War.
Invention of the trench coat is claimed by two British luxury clothing manufacturers, Burberry and Aquascutum , with Aquascutum’s claim dating back to the s. Thomas Burberry invented gabardine fabric in and submitted a design for an Army officer’s raincoat to the United Kingdom War Office in The trench coat became an optional item of dress in the British Army, and was obtained by private purchase by officers and Warrant Officers Class I who were under no obligation to own them. Another optional item was the British Warm, a wool coat similar to the greatcoat that was shorter in length, also worn by British officers and Warrant Officers Class I as an optional piece.